Colour names
Top left - Nordic sails
Top right - African adventure
Bottom left - Tuscan treasure
Bottom right - Tuscan glade
There are many things you might observe about these names. Why Nordic rather Norwegian, Scandinavian, or Viking? Why sails rather than sandstone, cabin, or deer?
The repeated use of 'Tuscan' must carry particularly pleasant, sunny, holiday, cultural connotations for someone within the paint company and/or their customers. Not just Italian but Tuscan. What about that particularity? Who lives and holidays there? There seem to be issues of where the paint company wants to place itself socially in the paint market. Somewhere between Wickes and Osborne's? I guess this may have an effect on the pricing policy.
And what about African Adventure? Yes, there's the assonance and the rhythm, but there's also something else going on. Which aspect of that vast continent is being alluded to with this colour? This becomes clear when considering the naming of other colours in this range.
Top right - African adventure
Bottom left - Tuscan treasure
Bottom right - Tuscan glade
There are many things you might observe about these names. Why Nordic rather Norwegian, Scandinavian, or Viking? Why sails rather than sandstone, cabin, or deer?
The repeated use of 'Tuscan' must carry particularly pleasant, sunny, holiday, cultural connotations for someone within the paint company and/or their customers. Not just Italian but Tuscan. What about that particularity? Who lives and holidays there? There seem to be issues of where the paint company wants to place itself socially in the paint market. Somewhere between Wickes and Osborne's? I guess this may have an effect on the pricing policy.
And what about African Adventure? Yes, there's the assonance and the rhythm, but there's also something else going on. Which aspect of that vast continent is being alluded to with this colour? This becomes clear when considering the naming of other colours in this range.
Click here if you want to see other colours and more related writing exercises.
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